Our host Twink Field interviews Malcolm Fried, CMO of Ninety One, about how a focus on fundamentals and positioning were instrumental in helping the firm navigate a challenging few years for the asset management industry.
They also explore targeted marketing strategies, the balance between data and creativity, and building a strong brand identity. As always, Malcolm shares his advice for those with aspirations in the industry.
Themes covered in this episode:
- Targeted marketing strategies
- Business first outlook
- Sustaining through industry turmoil
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