Digital marketing: the nexus between people and technology

'Digital' is a word that is variously used to describe tools, channels, people and ways of thinking. So, what does digital really encompass, and what is the true breadth of digital topics that relate to investment management firms?

06 November 4 mins

Leveraging automation without sacrificing authenticity

When the market is demanding asset and wealth managers operate with the authenticity of a human and the automation of a robot, investment marketers who strategically combine the best of both these elements – and make them stronger together – will succeed.

17 October 3 mins

5 steps to define and articulate your brand

The greatest ambassadors for your brand are your employees. Therefore, it is vital that they have some emotional connection with its vision and objectives, not just your products and services. They must be able to talk about your distinctive value-add with relative ease and confidence. But that is rarely the case.

09 October 4 mins

Crafting your story to sell a solution, not push a product

Sitting through some presentations can feel like watching a slideshow of someone’s holiday photos. Your enthusiasm will never match theirs. It is incredibly difficult to create a set of slides that introduces your company’s brand story and presents the virtues of the product you are selling without them becoming too wordy, long or complicated.

23 September 4 mins

Sustainability & Impact Report 2024

Welcome to White Marble’s (now known as Alpha Agency) first sustainability report, including our first B Impact Report.…

31 August < 1 min

Make your marketing more efficient and cost effective

Where most companies go wrong with their marketing is not being absolutely clear on who their target audience is and not knowing where/how they consume information. What seems like a very simple task is in practice very difficult. How granular do you go?  

21 August 3 mins

New Beacon Website Launch

We are thrilled to announce the launch of Beacon's new and improved website! Our team has been working diligently to enhance the experience, and we are excited to present a modern, user-friendly interface packed with updated functionality.

13 August 2 mins

5 ways to ensure climate reporting runs more smoothly in 2025

If you have just recovered from publishing your company’s annual climate reports, we applaud you. It’s no mean feat and usually requires a lot of time, coordination and ultimately, pages of content. How can you build on and improve your firm’s process for next year? We’re here to help.

20 July 4 mins

How to craft your content strategy

Kirsten Hastings kicks off the new Crafting Content series with 5 steps on how to successfully structure your content plan.

19 July 3 mins

How to launch a lead generation pilot – business processes

In part one of this series we outlined how to map the client journey and in part two it was about how to best use the technology and data tools at your fingertips. So, you have generated a bunch of leads for your sales team to speak to. Job done, right?

05 June 3 mins