Twink is joined by Arlene Ingram of JP Morgan Asset Management who discusses the complexities of strategic marketing in a global context and the balance between brand and performance marketing.
Arlene emphasises the importance of data and AI in modern marketing, defining success in financial services, and the necessity of continuous learning and career development.
Themes covered in this episode:
- Brand marketing vs performance marketing
- Data in marketing
- Cooperating with AI
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