Beacon: What’s new for 2025?

We're excited to share the latest updates, which have been designed to make your experience even more user friendly and insightful. Beacon offers actionable insights to help you understand your firm's performance against industry standards.

25 March 2 mins

New Beacon Website Launch

We are thrilled to announce the launch of Beacon's new and improved website! Our team has been working diligently to enhance the experience, and we are excited to present a modern, user-friendly interface packed with updated functionality.

13 August 2 mins

Crafting Content: The Pillars of Content Creation

Once the broad strokes of an overarching content plan have been established, sketching out the finer details of content presents its own practical challenges – many of which are not addressed by generic online content guides. This article will attempt to chart those areas of unexplored ground, offering advice on content creation that others haven't told you. Or, at least, haven't told you enough about.

15 January 3 mins

What a year 2023 has been for Beacon!

As we close out an eventful year, we're eager to share the exciting advancements made within Beacon, White…

21 December 2 mins

Q2 2023 U.S. Trends Report: Harnessing Your Brand Identity

In this special edition of our quarterly US trends report, we focus on the multi-faceted universe of branding, exploring its importance and why it is currently the subject of such focus.

08 August < 1 min

Beacon Connect Meeting Q3 2022 

We were recently proud to stage our Q3 2022 Beacon Connect Meeting for members of the Beacon benchmarking…

21 December 3 mins

When do followers = friends?

I have an interesting relationship with social media, as we all do these days. As a parent, I…

21 January 3 mins

Beacon is here: know what good looks like

We're delighted to announce the arrival of Beacon, our Alpha Agency (formerly White Marble) benchmarking service. Previously known…

19 November 2 mins

Big Data in Marketing: How to successfully measure your marketing performance

Our resident measurement mentor Kennedy Lynn looks at the rise of big data in today’s digital world, As…

13 November 3 mins

5 emerging trends in financial services

Challenged to reflect on the impact of Covid-19 on financial services for Aviva’s recent marketing event, Twink Field…

25 September 3 mins