Launching a podcast – a quick guide

Podcasts offer marketing teams something different, another dimension in how they engage with an audience. They remove the visual distraction of video and do not require as much active concentration as written content. But they are not easy, and asset and wealth managers have struggled to make them work in a way that is consistent. In this article, we share Alpha Agency's experience and top tips for getting your firm's podcast up and running.

11 March 4 mins

Salesforce Marketing Cloud is finally live – now what?

This article is not for the architects or executives who approved the investment, but the marketing managers, campaign operators, and lifecycle marketers responsible for turning “go-live” into actual marketing work.

04 March 2 mins

Beacon 2026: What’s in store?

Our roadmap is focused on strengthening and expanding our metrics, providing deeper insights within the platform, and enhancing the overall product experience through improved UX and UI.

10 February 2 mins

How websites can stay relevant in an AI world

Does my business even need a website anymore? It's a big questions but not an unreasonable one. With AI encroaching on all corners of the internet, our web developer Duncan Forbes looks at what the future holds and outlines how businesses can stay ahead of the curve.

02 February 5 mins

AI is rewriting what ‘good’ looks like

Did a person write this or was it AI? And, does it even matter? Readers are quick to point to em dashes (—) as proof something was written by a robot. The so-called ‘rule of three’ is now viewed with suspicion. As LLMs evolve, more and more legitimate linguistic devices will come under scrutiny. So, what does it mean for marketing teams and how they produce credible, engaging content?

22 January 3 mins

How to get started with AI

As we head towards a promised land where tedious tasks are completed by uncomplaining robots; we must remember the true purpose of marketing is engagement, interaction, connection and trust. It’s about people and helping them feel something, whether that’s curiosity, confidence or security.

14 January 3 mins

Marketing: an underappreciated digital growth lever

With the right digital foundation, marketing can be transformed into a core growth lever. Done well, it fuels online visibility, engagement, and client acquisition through targeted digital channels. Even better, it becomes measurable, strategic, and essential to business outcomes.

30 September 3 mins

Introducing AI-powered insights & new premium features to Beacon

Introducing AI to Beacon! We’ve recently introduced AI-driven insights, helping you interpret data faster and generating high-level personalised recommendations. Alongside this, premium users can access new advanced charts and create customised dashboards for a more tailored experience.

01 July 2 mins

Client segmentation – where to begin?

Marketing without an understanding of your target audience is akin to shouting into a void. If you don’t know what your audience wants, how can you deliver messaging and activation that catches their attention, resonates with their needs, and compels them to engage with you? With this in mind, asset and wealth managers who want to connect more strongly with their customers and create tailored, impactful marketing strategies must have a strong foundation of client segmentation.

15 May 3 mins

Why metadata is marketing’s hidden superpower

Metadata isn’t flashy - it doesn’t headline campaigns and isn’t projected onto billboards. Firms that treat metadata as core infrastructure - not back-office admin - build content ecosystems that are easier to manage, adapt and grow. In a high-volume, high-stakes sector like wealth and asset management, this structure is the difference between scattered output and strategic impact.

08 May 3 mins