What does it take to balance consistency with flexibility in a global brand?
In this episode, Neuberger's Henry Detering draws on 20+ years in asset management marketing to share his perspective on international nuance, brand refresh strategies, and how marketing is evolving to play a bigger role in client engagement and digital transformation.
Themes covered in this episode:
- International marketing strategies
- Brand refresh and digital branding
- Role of marketing in client engagement and investment performance
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