In this episode of Two in Twenty, our guest Paul Zettl shares his extensive career journey in financial services marketing and discusses key experiences at various firms. He emphasises the importance of building effective agency relationships, optimising marketing structures, and creating value-added programmes.
Paul also highlights the significance of genuine thought leadership and insights in marketing, particularly in the context of the evolving private markets.
Themes covered in this episode:
- Agency relationships
- Thought leadership
- Collaboration and inclusivity
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