In this episode of Two in Twenty, Ian discusses his extensive career at Baillie Gifford, highlighting the company's growth and the evolution of its marketing strategies.
Ian talks about the importance of communication, especially during challenging times, and shares insights on facing activist investors like Saba. Ian also explores the future of marketing in financial services, particularly the role of AI.
Themes covered in this episode:
- Marketing focus shift
- Battle with activist investors
- AI in marketing
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