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As we head towards a promised land where tedious tasks are completed by uncomplaining robots; we must remember the true purpose of marketing is engagement, interaction, connection and trust. It’s about people and helping them feel something, whether that’s curiosity, confidence or security.
Two in Twenty with Paul Zettl
In this conversation, Paul Zettl shares his extensive career journey in financial services marketing and discusses key experiences at various firms. He emphasises the importance of building effective agency relationships, optimising marketing structures, and creating value-added programmes.
Two in Twenty with Aviva’s Kelly Mikhailoff
In this episode we talk to Kelly Mikhailoff of Aviva Investors. Hear her thoughts on team culture driven by diversity and empowerment, and key principles for marketing success.